"After all, I can write it myself."

Maybe you can, but you don’t have time.
Your staff’s been cut. Research is required.
     Other projects demand your attention.
Or you need a fresh point of view.

“But how do I identify an excellent writer, who...

will make my job easier, not harder?
believes that deadlines are real?
already understands my business?”

“Who IS that writer?”

It’s someone who…
     "gets" not just your business,
          but the world in which you function
     listens, understands, and then implements
     has been there before….knows the politics….and
          is firmly on YOUR team
     has experience, expertise, and enthusiasm for your work.